Feb 19

Setting Intentions for Conversations

The Power of Setting Intentions in Conversations

In leadership, communication is everything. Whether you’re having a tough conversation about terminating an employee, giving constructive feedback, or brainstorming ideas with a colleague, every interaction carries weight. While the goals of each conversation may shift, one thing should remain constant—your intention.

Many of us go into conversations without a clear intention, making us more reactive than intentional. We might bring in stress from a previous meeting, let our emotions take over, or allow our egos to dictate our responses. The result? A conversation that feels rushed, tense, or unproductive. But when we take the time to set intentions before a conversation, everything changes.

Why Intentions Matter

Without clear intentions, we are more prone to knee-jerk reactions. A frustrating email before a meeting might lead us to be short with a colleague. A tough decision from leadership might make us defensive in a feedback session. When we don’t consciously set the tone, external factors dictate our energy, and that can derail even the most well-meaning conversations.

However, when we set an intention—whether it’s to ensure the other person feels seen, heard, and appreciated or to create an open space for problem-solving—we become more mindful of how we engage. Our choice of words shifts, our body language softens, and the overall outcome improves.

From Reactivity to Mindful Communication

Before setting intentions, it’s easy to feel cornered or defensive in conversations, especially in challenging ones. Without a guiding intention, the ego tends to take over, and we may lash out or shut down in an effort to be heard. But once we establish an intention, we gain control over our responses.

For instance, if you’re giving constructive feedback, your intention might be to foster growth rather than simply pointing out errors. This shifts your language from criticism to coaching.
If you’re in a brainstorming session, your intention might be to collaborate openly, encouraging creativity rather than focusing on potential roadblocks.

How to Set Clear Intentions for Conversations


  1. Reflect Before You Speak – Pause and ask yourself, What do I want this person to feel during our conversation? Consider past interactions—does your intention apply universally, regardless of the conversation’s goal?

  2. Choose Your Guiding Intention – Define the core purpose of your conversation. Examples include:I want this person to feel valued and respected.I want to focus on solutions, not just problems.I want to listen more than I speak.

  3. Align Your Actions with Your Intention – Be honest about your habits. If your goal is to make someone feel heard, but you tend to multitask, use your intention as a reminder to stay fully present. For each desired outcome, think about the behavioral adjustments needed to achieve it.

  4.  Use Intentions as a Mental Reset – Treat your intention like a mantra. Repeat it to yourself in the morning, between meetings, and during conversations to stay grounded and project the right energy.

  5. Stay Mindful in the Moment – When emotions rise, return to your intention. Let it anchor your responses, keeping your words and actions aligned with your purpose.

  6. Reflect and Adjust – After the conversation, ask yourself: Did my words and actions reflect my intention? Self-awareness grows with practice, refining your ability to communicate with clarity and purpose.

The Ripple Effect of Intentional Conversations

The more mindful you become in setting intentions, the more positive impact you’ll have—not just on the conversation itself but on the relationships you build. People feel the difference when they are truly heard and respected. And when your team, colleagues, and leaders experience that, trust and communication thrive.

So, take a moment. Set your intention. Watch the difference it makes.

Aleta Maxwell

I've spent years studying and developing communication skills specifically for leadership and the workplace. Conflict prevention and resolution is fundamental in leadership development and I coach leaders to develop key skills and tools to help their team excel.

If you'd like to develop these skills, there's several ways I can help!

> Read my book "Uplifting Leaders! How to have difficult conversations that motivate and inspire". This is a great first step as this book is packed with real life examples from my years of experience along with key tips and tricks to navigating difficult conversations in the workplace.

> Schedule some one-on-one coaching with me to develop a specific plan for you to reach your maximum potential.

> Bring me into your team to assist with team communication strategies. This looks like group coaching with individual coaching as needed. 

> Sign up for one of my online development courses. These courses are designed for employees and leaders to develop key skills at their own pace. 

> Schedule a one day or multi-day workshop for your company to present key ideas that will help the leadership team grow in their skills!
Don’t forget that your initial postings in the discussion forum, your first messages sent to all by email, or the greeting you post on your course home page will do much to set the tone and expectations for your course....