Lead with Confidence.
Grow with Purpose.

Coaching solutions built for founders navigating fast-paced growth, tough conversations, and team leadership.

You’re building something big— But the pressure is high, the conversations are hard, and leading people isn’t always intuitive.

Sound familiar?
  • You’re wearing every hat, including "leader."
  • You struggle to balance vision, execution, and managing your team.
  • You avoid difficult conversations and end up carrying the stress alone.
  • You want a trusted space to grow your confidence and leadership skills—without judgment.

You're not alone. And you don’t have to do it alone.
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Coaching Solutions for Founders

Whether you're navigating your first hire or managing a growing team, we help you lead with intention and clarity through tailored coaching experiences:

One-on-One Founder Coaching

A trusted space to explore challenges, build emotional intelligence, and strengthen your leadership presence—with expert guidance at your side.
→ Personalized coaching sessions
→ Goal setting, feedback strategy, and mindset work
→ Flexible to your pace and startup demands

Founder Mastermind Groups

Grow alongside other founders in a facilitated peer-to-peer group designed to help you solve problems, gain perspective, and stay accountable.
→ Monthly live sessions
→ Real-time feedback + insight from experienced founders
→ Build community and shared resilience

Exclusive Group Cohorts

Structured learning and collaborative growth for founders ready to level up as leaders. Great for solo founders or co-founder teams.
→ Leadership frameworks + communication skills
→ Coaching-led live sessions
→ Tools you can apply immediately with your team

Let’s talk about which coaching experience is right for you. Submit the form below to request a free 45min strategy call. 

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What are your top 3 professional challenges or key objectives at this time?*
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Please click HERE to schedule your Consultation with Aleta

Please know we completely respect your privacy and will never share your information with anyone.
speak with your leadership coach

Aleta Maxwell

Your complimentary strategy call with Aleta includes:

  • At least 45 minutes of authentic, personal conversation with an experienced leadership coach and organizational consultant.
  • A customized action plan focused on your needs and priorities so you are clear on what needs to happen next.
  • Recommendations on the best development program to resolve your challenges and get you to the next level.

Coaching Client Testimonials

Real Clients. Real Results.

"During my time with Aleta, I have completely evolved as an executive leader. I had set out to improve the effectiveness of my communication with my peers and upward as a member of the executive leadership team and that now feels like a skill that is old hat for me. I look forward to every session with Aleta because I know that she will have actionable, concrete feedback to help me work through whatever is challenging me -- and she will hold me accountable for actions toward addressing a new set of challenges before our next session. She also helps to give me perspective when I am too hard on myself, enabling me to look at situations from different angles to give myself more grace."

Marisa S.

Senior Vice President, Product

One-on-one coaching


"When I started in May 2022, I was very much new in my position and I thought I would be proving myself in the position by doing everything myself and in a such a speed. Everything was urgent in my mind. I had 0 patience for anything. My analytical skills were not developed and I thought that only what I'm doing is urgent and important. Looking back now, I can say that I was very hard to work with. After 8 months of coaching, I now know how to control the stress and the workload that's coming to me in a day. I learned how to be an active listener, how to manage time better and how to be open with my subordinates when it comes to my expectations from them. I learned how to "clean" my day from just tasks, so I can focus on what's important. I became calm and more confident in people management. "

Zorica Vukovic

Director Of Operations & Hospitality
The Group NYC

One-on-one coaching
www.thegroup.nyc
"My experience with Uplifting Leadership was extremely helpful and useful. The feedback provided gave me clear roadmap to follow and establish priorities among those pending items. Communication was always easy and extremely accessible, which speaks on a genuine interest on their behalf to help their clients succeed and be better HR administrators."

Diana Najera

HR Manager
Naya

One-on-one coaching and Business Consulting

"I feel invincible after each session with Aleta. And that is not a hyperbole. She raises awareness, unveils the cloudiness, reframes challenges, provides a variety of tools and methods like MacGyver, debunks all the “shoulds”, and moves you towards your intentions and goals. Aleta empowers you, whether you’re the CEO, VP of Finance, Director of Ops, or Head of HR, she meets you at where you are. She helps you clear your vision and pave the path in the direction you want to go. She has been able to gel our leadership team in ways we couldn’t imagine done within a short period of time. She is not just my executive coach, she has become my life coach. Whether I’m having a rough or a successful week, I look forward to the warmest and kindest “Hi” from Aleta."

Angela Wang

Director of Human Resources
The Group NYC

One-on-one coaching and business consulting

"Working with Aleta has truly changed my life. She is helping me create the person I want to be and build a career and life that brings me happiness. Each conversation brings a new lesson and skill I can apply to every aspect of my life so that I can reach any goal I dream up. Aleta comes from a place of understanding, experience, care, and trust. I look forward to each session because at the end of each I feel empowered and unstoppable in my pursuit of happiness. She will help you realize what a badass woman you are especially when at first you don't see it in yourself."

Rebeka

Accountant
Non-profit

One-on-one coaching
"Aleta has been an amazing coach. I am so happy I started this process with her. She has become my go-to support person as a coach, and has helped me tremendously by guiding me through finding myself and what I am best at. I have seen my confidence grow, especially during this time of unknown. Aleta is professional and great at what she does. Thank you, Aleta!!"

Kristin

Senior Director
Non-Profit

One-on-one coaching